Posts Tagged ‘fashion’
Fashion and Beauty
Fashion and beauty are two of the world that always intersects. On the stage of fashion week, fashion trends not only introduced, but also the latest makeup trends.
Therefore, becomes a natural thing when finally released a fashion brand cosmetic products. The global crisis that has yet to pass makes some players think hard mode, racked his brain to find a new gap in increasing sales. One of them with a diversified product line, including wings extending its business into the field of cosmetics, as did some top fashion brands such as Burberry, Dolce & Gabbana, Giorgio Armani, and Top Shop.
It contributed to the considerable increase in the cosmetics industry, as expressed by British market analysis firm, Mintel, which says that sales of beauty products has increased as much as 30 percent during 2004 to 2009 of the total number of 7.4 billion pounds to 6.9 billion pounds, while for the category of fashion and footwear products, the increment is only reached 9 percent for the same period.
The increase in sales is in the realm of cosmetics because during a recession, consumers choose to reduce budget spending on fashion products and money for cosmetics.
Interesting gaps in the direct line of cosmetics that directly exploited Burberry released cosmetic line. British brand known for its trench coats are working with Inter Parfums SA Perfumery Company and plan to launch a series of color cosmetics. Unmitigated, they will remove 100 types of products at a time, starting products for face, lips, and eyes. The product is expected to give a new dimension for Burberry.
Burberry cosmetic collection will be launched in July 2010 and will only be marketed in 30 stores worldwide. Besides clothes and perfume, Burberry has a collection of jewelry whose designs became favorites of celebrities like Kate Moss world, Victoria Beckham, Freida Pinto, including Emma Watson, who became the face of Burberry ad campaign for autumn and winter 2009.
In addition to Burberry, which also penetrated other brand cosmetic lines are Dolce & Gabbana. Through the line of Dolce & Gabbana The Make Up which was released last year, the brand that fronted Domenico Dolce and Stefano Gabbana these were successful and become a fashion brand with best-selling cosmetics line, especially with Scarlett Johannsen as a facial product. Line of Dolce & Gabbana makeup is the result of cooperation with producers of cosmetics giant Procter & Gamble.
Global Vice President of Procter & Gamble Luigi Feola said it is optimistic line of cosmetics Dolce & Gabbana will continue to survive. Perfume Dolce & Gabbana issued in collaboration with Procter & Gamble has proved successful and showed an increase in sales tripled since released in 2005.
As before, some even tried to release a brand fashion makeup lines outside of apparel, like Versace Make up Versace launched in 1998, but chose beauty retreat from the market during a recession in the 2009 attack.
Prada Beauty skin care line that is also withdrawn in 2007 after seven years on the market. Meanwhile, two lines of cosmetics, Calvin Klein, Calvin Klein and ck Calvin Klein Colour Beauty, also failed to achieve success and then withdrawn from the market.
Then, what causes Burberry, Top Shop, Dolce & Gabbana, Giorgio Armani and successful? Vivienne Rudd, market analysts Mintel senior beauty, said the release of the four fashion brand cosmetics line at the right time when the market saturated and are looking for something both affordable than brand new.
Outside of fashion brands, fashion perpetrator was released line of cosmetics that go directly into the consumer favorites such as supermodel Gisele Bundchen.. The reason that made from Brazilian supermodel was to release his own line of cosmetics.
Asia’s Fashion Jewellery
Starting from today, June 24 to June 27, 2010, Hong Kong held the Asia’s Fashion Jewellery and Accessories Fair (AFJAF) at the Hong Kong Convention & Exhibition Centre (HKCEC). This high profile event was reported as one big event in the jewelry industry. There, one of the designers Philippines, Bea Valdes exhibited the newest, body Jewellery.
During this jewelry as we know it is a jewel in a small form, such as earrings, necklaces, bracelets, hair jewelry, or rings. However, in the event AFJAF, jewelry designer from the Philippines, Bea Valdes, who for four consecutive years participating in this event provides a unique and distinct touch to the jewelry. This year, Bea Valdes showing Ophelia.
Ophelia is a form of work is rich in details such as clothes made of Swarovski Elements. Crystal grains are used Bea Valdes made of Swarovski which this year using the theme of Serenity, which sounded romantic theme for 2010/2011. The designers use a blend of organic crystals Crystal Mosaic White and light effects from Crystal Rocks.
“I intend to create jewelry that gives the effect of flowing water and ice crystals, a simultaneous reflection of the momentum, and permanently,” explained Bea. Bea Valdes creations will be exhibited at The Accessories Circuit also in New York in August, Porte de Versailles Fair in Paris, in September 2010, and a special demonstration by Swarovski in Shanghai, in November.
If you are looking to purchase traditional jewelry or pandora jewelry as a gift, consider purchasing them online for that special occasion