Posts Tagged ‘cosmetic’
Fashion and Beauty
Fashion and beauty are two of the world that always intersects. On the stage of fashion week, fashion trends not only introduced, but also the latest makeup trends.
Therefore, becomes a natural thing when finally released a fashion brand cosmetic products. The global crisis that has yet to pass makes some players think hard mode, racked his brain to find a new gap in increasing sales. One of them with a diversified product line, including wings extending its business into the field of cosmetics, as did some top fashion brands such as Burberry, Dolce & Gabbana, Giorgio Armani, and Top Shop.
It contributed to the considerable increase in the cosmetics industry, as expressed by British market analysis firm, Mintel, which says that sales of beauty products has increased as much as 30 percent during 2004 to 2009 of the total number of 7.4 billion pounds to 6.9 billion pounds, while for the category of fashion and footwear products, the increment is only reached 9 percent for the same period.
The increase in sales is in the realm of cosmetics because during a recession, consumers choose to reduce budget spending on fashion products and money for cosmetics.
Interesting gaps in the direct line of cosmetics that directly exploited Burberry released cosmetic line. British brand known for its trench coats are working with Inter Parfums SA Perfumery Company and plan to launch a series of color cosmetics. Unmitigated, they will remove 100 types of products at a time, starting products for face, lips, and eyes. The product is expected to give a new dimension for Burberry.
Burberry cosmetic collection will be launched in July 2010 and will only be marketed in 30 stores worldwide. Besides clothes and perfume, Burberry has a collection of jewelry whose designs became favorites of celebrities like Kate Moss world, Victoria Beckham, Freida Pinto, including Emma Watson, who became the face of Burberry ad campaign for autumn and winter 2009.
In addition to Burberry, which also penetrated other brand cosmetic lines are Dolce & Gabbana. Through the line of Dolce & Gabbana The Make Up which was released last year, the brand that fronted Domenico Dolce and Stefano Gabbana these were successful and become a fashion brand with best-selling cosmetics line, especially with Scarlett Johannsen as a facial product. Line of Dolce & Gabbana makeup is the result of cooperation with producers of cosmetics giant Procter & Gamble.
Global Vice President of Procter & Gamble Luigi Feola said it is optimistic line of cosmetics Dolce & Gabbana will continue to survive. Perfume Dolce & Gabbana issued in collaboration with Procter & Gamble has proved successful and showed an increase in sales tripled since released in 2005.
As before, some even tried to release a brand fashion makeup lines outside of apparel, like Versace Make up Versace launched in 1998, but chose beauty retreat from the market during a recession in the 2009 attack.
Prada Beauty skin care line that is also withdrawn in 2007 after seven years on the market. Meanwhile, two lines of cosmetics, Calvin Klein, Calvin Klein and ck Calvin Klein Colour Beauty, also failed to achieve success and then withdrawn from the market.
Then, what causes Burberry, Top Shop, Dolce & Gabbana, Giorgio Armani and successful? Vivienne Rudd, market analysts Mintel senior beauty, said the release of the four fashion brand cosmetics line at the right time when the market saturated and are looking for something both affordable than brand new.
Outside of fashion brands, fashion perpetrator was released line of cosmetics that go directly into the consumer favorites such as supermodel Gisele Bundchen.. The reason that made from Brazilian supermodel was to release his own line of cosmetics.
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