Archive for the ‘fashion’ Category
Berlin Fashion Week
Berlin proves himself as a new force in the European fashion world. With the artistic spirit of young designers and supported by facilities and adequate resources, Berlin slowly rising as a fashion capital.
Indeed, when compared with New York, Paris, London or Milan, Mercedes-Benz Fashion Week Berlin is still no match in terms of standards of an international fashion week. But still, the fashion capital of Germany will still have a special attraction, especially for a young artist with a limited budget which is now flooded with creativity Berlin.
Look at Berlin Fashion Week events, which dominated talented young designers from all over Europe. For young designers who just started his business, budget is a primary consideration, especially if they are targeting the big fashion cities like Paris, Milan, or London.
In Berlin, they could start a business and creative as the city this mode offers the resources, both material and cheap labor, which made the Germans in general as a young country full of creativity
Berlin offers affordable accommodations make the young designers free to create without having to worry about financially. The advantage for Berlin, it made the town a cultural center full of young spirit
The young spirit is also what makes Berlin Fashion Week as the week’s rich fashion colors. Although just followed some big names with international reputations such as Hugo Boss, the German label, or Calvin Klein decided to showcase his collection at Berlin Fashion Week for 2010, the German fashion scene continued to show the different colors that deserves to be target buyers.
Call it the home of Berlin Caviar Gauche label ever showing his collection in London and Paris before winning the award at the inaugural Berlin Fashion Week, presents the enchanting collection through a dynamic combination of the feminine in style.
Berlin is a city mode that is very edgy, more creativity here than commercialism played.
Therefore, to further support the implementation of the Berlin Fashion Week, IMG Fashion Worldwide are now combining fashion week with two regular fashion event in Berlin, namely a trade show with the orientation of street wear, bread & butter and a more exclusive premiere.
Valerie Steele, Director and Chief Curator of The Museum at the Fashion Institute of Technology, said that the gates of Berlin Fashion Week is a good mode for the German outfit. “There’s something edgy with German fashion styles that are not owned by other fashion cities, unlike Paris or Milan to a classic elegant, Germany offers a more funky style, and I think this was the most exciting young people.
Not only that, the Berlin Fashion Week also proved itself as a trendsetter in a smaller scale. When Paris, London and Milan to change the direction of the trend, Berlin gives a more casual direction of how to style with a touch of funky style of street style, but on the catwalk.
Posted in Fashion and Beauty
Fashion and beauty are two of the world that always intersects. On the stage of fashion week, fashion trends not only introduced, but also the latest makeup trends.
Therefore, becomes a natural thing when finally released a fashion brand cosmetic products. The global crisis that has yet to pass makes some players think hard mode, racked his brain to find a new gap in increasing sales. One of them with a diversified product line, including wings extending its business into the field of cosmetics, as did some top fashion brands such as Burberry, Dolce & Gabbana, Giorgio Armani, and Top Shop.
It contributed to the considerable increase in the cosmetics industry, as expressed by British market analysis firm, Mintel, which says that sales of beauty products has increased as much as 30 percent during 2004 to 2009 of the total number of 7.4 billion pounds to 6.9 billion pounds, while for the category of fashion and footwear products, the increment is only reached 9 percent for the same period.
The increase in sales is in the realm of cosmetics because during a recession, consumers choose to reduce budget spending on fashion products and money for cosmetics.
Interesting gaps in the direct line of cosmetics that directly exploited Burberry released cosmetic line. British brand known for its trench coats are working with Inter Parfums SA Perfumery Company and plan to launch a series of color cosmetics. Unmitigated, they will remove 100 types of products at a time, starting products for face, lips, and eyes. The product is expected to give a new dimension for Burberry.
Burberry cosmetic collection will be launched in July 2010 and will only be marketed in 30 stores worldwide. Besides clothes and perfume, Burberry has a collection of jewelry whose designs became favorites of celebrities like Kate Moss world, Victoria Beckham, Freida Pinto, including Emma Watson, who became the face of Burberry ad campaign for autumn and winter 2009.
In addition to Burberry, which also penetrated other brand cosmetic lines are Dolce & Gabbana. Through the line of Dolce & Gabbana The Make Up which was released last year, the brand that fronted Domenico Dolce and Stefano Gabbana these were successful and become a fashion brand with best-selling cosmetics line, especially with Scarlett Johannsen as a facial product. Line of Dolce & Gabbana makeup is the result of cooperation with producers of cosmetics giant Procter & Gamble.
Global Vice President of Procter & Gamble Luigi Feola said it is optimistic line of cosmetics Dolce & Gabbana will continue to survive. Perfume Dolce & Gabbana issued in collaboration with Procter & Gamble has proved successful and showed an increase in sales tripled since released in 2005.
As before, some even tried to release a brand fashion makeup lines outside of apparel, like Versace Make up Versace launched in 1998, but chose beauty retreat from the market during a recession in the 2009 attack.
Prada Beauty skin care line that is also withdrawn in 2007 after seven years on the market. Meanwhile, two lines of cosmetics, Calvin Klein, Calvin Klein and ck Calvin Klein Colour Beauty, also failed to achieve success and then withdrawn from the market.
Then, what causes Burberry, Top Shop, Dolce & Gabbana, Giorgio Armani and successful? Vivienne Rudd, market analysts Mintel senior beauty, said the release of the four fashion brand cosmetics line at the right time when the market saturated and are looking for something both affordable than brand new.
Outside of fashion brands, fashion perpetrator was released line of cosmetics that go directly into the consumer favorites such as supermodel Gisele Bundchen.. The reason that made from Brazilian supermodel was to release his own line of cosmetics.